Post-Launch Checklist: A Beginner’s Guide to Managing a WordPress Website

Congratulations, you now find yourself the proud new owner of a Wordpress website! For all it's many benefits, Wordpress does require a fair bit of regular upkeep and unless you have a website maintenance contract in place, now is the time to make a plan for how you will manage your website. In this blog post I'll outline a checklist of steps you can take to keep your website [...]

February 10th, 2021|Small Business Advice, Web Design|

How To Write Effective, User-friendly Website Content

You’ve only got a handful of seconds to grab the attention of your visitors, so how do you make your website content count? Early on in the web design process, your designer will ask you to supply the written content for each page of your new website. Whether you’re starting from scratch and have very little to go on, or you already have a website but you’re going through [...]

August 28th, 2020|Copywriting, Web Design|

Why I Choose Not To Specialise

When you enter the world of freelancing, it can seem as if every blogger, guru and influencer is telling you that you need to specialise and 'find your niche' in order to succeed. After five years of freelancing, working predominantly with small businesses and startups, I've come to realise that the opposite rings true. If I'm honest, the main reason I don’t specialise is that I love doing all the [...]

August 4th, 2020|Self employment, Small Business Advice|

How and Where to Find Great Imagery For Your Website

In the internet-era, content may be 'king' but the imagery you choose can make or break the success of your website. But how do you find great imagery for your website, and where do you start? This guide will help you determine what style of imagery will suit your product or service, where to find it, and how to give it a unique touch. Let's get started. Work out what [...]

April 17th, 2020|Creativity, Design, Web Design|

How to Really Make Your Brand Identity Stand Out in a Crowded Market

During 2018 to 2019, there were 672,890 company incorporations in the UK. That's a hell of a lot of new brand identities pouring into a market that already feels saturated. When your a new small business trying to develop a brand identity, it can seem as if there's only a limited number of aesthetically-pleasing colour combinations and font choices to choose from. You want your logo to stand out from [...]

February 27th, 2020|Branding, Design, Graphic Design|

Don’t Hire a Web Designer Until You’ve Read This

First, a disclaimer: The majority of web design agencies and freelancers are honest, decent folk who wouldn't dream of holding their clients to ransom - myself included. However I've now worked with a number of small business owners who have found themselves in awkward, uncertain situations where they had little control over their data and intellectual property. As a small business your website is the centre of your universe (or [...]

December 10th, 2019|Small Business Advice, Web Design, Web development|

How To Give Great Feedback on Your New Website Design

If you’ve not had to evaluate a website before, it can be tricky to know what to say when someone asks: “What do you think about this website design?” Throughout website design or redesign projects, I do just that on a fairly regular basis to make sure the website I’m designing for the client continues to meet all their requirements. The better the feedback, the faster and more successfully the [...]

September 11th, 2019|Web Design, Web development|

Social Media: The Necessary Evil Your Business Can’t Afford to Avoid

Ah, social media. That great modern invention that connects consumers with brands in a way we never could have dreamed of 10 years ago. Most people that know me will know that my relationship with social media can be described in two words: 'fear' and 'loathing'. I'm happy to manage other people's business pages, where I can be anonymous, but when it comes to my own profiles I run [...]

5 Marketing Tactics for Brand New Businesses You Can Do Right Now

First of all, congratulations on your new business venture. It's taken a lot to get to this stage. You've discovered and nurtured a great idea in to existence. You've registered a company and brought your domain name. Maybe you've even got a brand and a website sorted already and your baby is ready to set forth in to this world. But then someone utters that dreaded 'M' word and [...]

February 19th, 2019|Small Business Advice|

Why Self-Employment is Good for Your Health (A Very Non-Scientific Study)

There's a reason it's called free-lancing... Like most freelancers, I paid my dues in full-time employment and office scenarios for the formative years of my working life. I may have ditched that for the freedom of freelancing and not looked back, but I wouldn't change those years for anything; they taught me essential lessons in team and client relations, time management, project management and much more. But [...]

January 2nd, 2019|Self employment|

Custom Website, or DIY Website Builder? Important Advice For New Business Owners

You need a website, but should you hire a designer or use a DIY website builder? Many new business owners have come to that fork in the road where they need to decide: to custom website, or not to custom website? At the outset the answer seems obvious. Why drop a few thousand quid on a website that is tailor-made for your new business when you can get a [...]

November 23rd, 2018|Web Design, Web development|

The #1 Way to Guarantee Your New Website is a Success

When 75% of people judge a company’s credibility by their website, the quality of your website could make or break your business success. As business owners we dream of having a website that does all the hard graft for us. One that tells the world you’re a reputable and experienced company. A website that's packed full of useful content about your products and services that people actually want to [...]

October 2nd, 2018|Web Design|

Refer a Friend Scheme

I feel very lucky that in my freelance career to date, the majority of my new clients have come via word-of-mouth. I love that my clients feel happy recommending me to their friends and acquaintances; it shows that they value my services and want to help me grow my business as I've helped them to grow theirs. Now I'd like to return the favour by launching a referral scheme [...]

February 7th, 2018|Client news|

WordPress Website? This is Why You Need Managed WordPress Hosting

Firstly, I just want to say that I'm not usually one to act as a "brand advocate" but in all honesty, since I started moving my clients to managed Wordpress hosting from Flywheel, I haven't looked back and I'm all too happy to tell you why. The price you pay for managed hosting is well worth it when compared to bottom-of-the-barrel shared hosting solutions. These are my top six [...]

December 27th, 2017|Web Design, Web development|

Why Business Cards Still Matter in a Digital World

"Do I really need business cards?" As a graphic designer, I get asked this more regularly than you might think. It's a fair question: is there really still a place for business cards in today's tech-driven, smartphone-obsessed world? I mean, does anyone still hand out bits of paper when you can tap two smartphones together to transfer contact information? Or grab their Twitter handle and tweet them later? Actually, [...]

November 14th, 2017|Branding, Graphic Design|

A Beginners Guide to Defining Your Brand Identity

When I first ventured in to freelancing I didn't anticipate that the most daunting challenge I would face was creating a brand identity for myself. Although I have experience helping small businesses with their branding, it's somehow a different ball game altogether when it's you in the spotlight, particularly when you are the face of your brand. Why is having a brand identity important? Your brand identity is the [...]

October 5th, 2017|Branding, Creativity|

4 Great Reasons to Build Your Website on WordPress

"Why should I build my website on Wordpress?" If I had a pound for every time I've been asked that question since I started in web design...well, you get the idea. But actually evangelising about the wonderful world of Wordpress is one of my favourite topics, so here we go with just a handful of the many, many reasons why you should be building your website on Wordpress. 1. [...]

August 16th, 2017|Web Design|

How to Learn to Enjoy Learning and Overcome Self-Doubt

I was inspired to write this after reading an article about self-taught 'whitehat' hackers from small Indian villages being employed by Facebook and other major tech companies to find bugs in their software, and earning millions (of rupees) in the process. It's a well-known fact that many successful people - including some of the world's most successful - got where they are through a canny combination of determination and self-education. I can't include myself in their [...]

April 2nd, 2016|Creativity, Self employment|

Life on The Road: Balancing Travel and Work

As I write this, I'm sitting in the motorhome my partner and I bought nearly a year ago, in the foothills of the Sierra de Mijas in Southern Spain. A lot has happened in the past 10 months, so not surprisingly this is the first chance I've had to sit down and blog about our journey which is soon coming to a close. In May 2015 we quit our jobs, [...]

March 12th, 2016|Self employment|

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