Branding

How to Really Make Your Brand Identity Stand Out in a Crowded Market

During 2018 to 2019, there were 672,890 company incorporations in the UK. That's a hell of a lot of new brand identities pouring into a market that already feels saturated. When your a new small business trying to develop a brand identity, it can seem as if there's only a limited number of aesthetically-pleasing [...]

How to Really Make Your Brand Identity Stand Out in a Crowded Market2020-03-30T16:41:26+01:00

Why Business Cards Still Matter in a Digital World

"Do I really need business cards?" As a graphic designer, I get asked this more regularly than you might think. It's a fair question: is there really still a place for business cards in today's tech-driven, smartphone-obsessed world? I mean, does anyone still hand out bits of paper when you can tap two smartphones [...]

Why Business Cards Still Matter in a Digital World2019-02-11T16:38:47+00:00

A Beginners Guide to Defining Your Brand Identity

When I first ventured in to freelancing I didn't anticipate that the most daunting challenge I would face was creating a brand identity for myself. Although I have experience helping small businesses with their branding, it's somehow a different ball game altogether when it's you in the spotlight, particularly when you are the face of [...]

A Beginners Guide to Defining Your Brand Identity2019-02-11T09:17:44+00:00
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