Small Business Advice

Why I Choose Not To Specialise

When you enter the world of freelancing, it can seem as if every blogger, guru and influencer is telling you that you need to specialise and 'find your niche' in order to succeed. After five years of freelancing, working predominantly with small businesses and startups, I've come to realise that the opposite rings true. If [...]

Why I Choose Not To Specialise2020-09-04T09:19:08+01:00

Don’t Hire a Web Designer Until You’ve Read This

First, a disclaimer: The majority of web design agencies and freelancers are honest, decent folk who wouldn't dream of holding their clients to ransom - myself included. However I've now worked with a number of small business owners who have found themselves in awkward, uncertain situations where they had little control over their data and [...]

Don’t Hire a Web Designer Until You’ve Read This2020-09-10T16:06:38+01:00

Social Media: The Necessary Evil Your Business Can’t Afford to Avoid

Ah, social media. That great modern invention that connects consumers with brands in a way we never could have dreamed of 10 years ago. Most people that know me will know that my relationship with social media can be described in two words: 'fear' and 'loathing'. I'm happy to manage other people's business pages, [...]

Social Media: The Necessary Evil Your Business Can’t Afford to Avoid2019-03-19T16:45:50+00:00

5 Marketing Tactics for Brand New Businesses You Can Do Right Now

First of all, congratulations on your new business venture. It's taken a lot to get to this stage. You've discovered and nurtured a great idea in to existence. You've registered a company and brought your domain name. Maybe you've even got a brand and a website sorted already and your baby is ready to [...]

5 Marketing Tactics for Brand New Businesses You Can Do Right Now2019-02-19T16:13:45+00:00
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