I can review your existing website or marketing content and make improvements (including search engine optimisation) or help you to write copy from scratch. I can also help with content marketing such as blog posts – either as a standalone service, or on a regular basis to make sure you’ve got plenty of interesting content to share on social media.
Blog Writing (Content Marketing)
You can come to me with ideas or ask my opinion on what your readers might want to hear from you. I’ll then go away and conduct research and write up the blog or news item. I can even design or source appropriate imagery and graphics so that it’s visually appealing as well as a damn good read!
All blogs are written with your target keywords in mind – if you don’t know what they are, don’t worry as I can help with that too. This will give your website a SEO boost.
Copy for Marketing Collateral
In many cases this will closely follow the content that’s on your website – if you have it – but I’ll tailor it to fit the design, audience and purpose. For example, if you want to create a brochure that appeals to a specific vertical market, or a different demographic than you usually market to, it’s important the copy is customised to speak “their language”.
Search engine-optimised copy that will get traffic and drive conversions; whether it’s a sale, a signup or simply an enquiry. I’ll structure the copy so that it can be easily read by your human visitors AND search engines, using target keywords and links, and in a tone of voice that appeals to your audience. Well-written calls-to-action (‘Don’t delay, sign up for my ebook today!’) will encourage visitors to complete the actions you want them to take.