Make sure your brand identity represents your business top-to-bottom: from the services or products you provide, to your company values and culture. A good graphic designer will help you to translate this into the right typeface, colour scheme and brand elements for your business.
Then, embed it within everything you do – not just your customer touchpoints, but your internal systems and office environment too. It needs to run through your business like the writing on a stick of Brighton Rock.
This not only helps to build customer retention and loyalty, but it can encourage employee loyalty too. When your team members feel part of something big and exciting, they feel proud of and inspired by the company they work for.
It’s also important to get your team involved in the process of choosing not only your brand identity, but your company values too. Make sure to communicate clearly what you are trying to achieve and why it’s important, then ask their opinion and listen to their feedback to make them feel involved.
Lastly, don’t let it get stale – when your business evolves, make sure your brand identity does too.
Finding a great graphic designer is the first step in the process, someone who will listen and understand what you want to achieve and guide you through the process.
1. Be authentic. Know who you are as a business and who you’re selling to, and keep that at the heart of everything you do.
2. Be consistent. Create a set of brand guidelines so that all areas of your business, from your physical signage to your website, have a consistent look and feel for greater recognition.
3. Be open and honest with your customers and stakeholders to establish trust and build a strong reputation.
4. Make your customers your greatest sales asset through reviews, referrals and repeat business.
5. Do what you do really well.