Blue Hour Art is a series of photography and illustration wall art prints by Reuben Shaul Photography.

I worked with Reuben to write the copy for the recently launched Blue Hour website, which serves as both an online showcase and a shop.

As well as introducing the Blue Hour series, the website copy needed to entice the reader to purchase a piece of artwork online. Each print required a short, search engine-optimised description as well as a more evocative, aspirational description to capture the viewers imagination.