Fross Wedding Collections is a Sussex-based bridal boutique.

Owner Fross wanted to overhaul their existing WordPress website, which was bloated, difficult to navigate and no longer reflected their brand identity.

I worked with the team to design and build them a new website from the ground up, featuring a minimalist, feminine and sophisticated style, and improved layout and usability. I also revamped the content by writing engaging, search engine-optimised copy that would appeal to their target audience of brides-to-be.